The correct choice of telemarketing company is crucial to the success of any marketing campaign. It is essential to ensure that the company is reputable, that you are confident in their staff (especially the telephone operatives), their ability to deliver a polite and professional service and that you will get a good return for your investment. To maximise your ROI, we suggest taking the following precautions:
Get to know the company
Take sufficient time to find out as much as possible about the company. Browse their website, and find out exactly what services they offer, what pricing strategies they use and how they conduct their business. Try to find independent customer reviews so that you can judge their track record and whether their operation will suit the needs of your organisation.
It may appear that large operators with long experience will provide the best telemarketing service, but often newer or smaller companies may be able to offer better rates or a more personal service, so don't discount them automatically.
Just be sure to do your homework by finding out as much as possible about them, and by liaising effectively with them when making initial enquiries.
Make Direct Contact
If you want to gain a 'feel' for the company and the way they work, then you could just give them a call and make contact yourself. You can learn a lot about a business through the way staff handle themselves on the phone, consider:
- Was the phone answered in a friendly and professional manner?
- Did the person make you feel valued?
- Were any questions or queries answered to your satisfaction?
An indifferent experience might suggest you should look elsewhere.
Can they meet your needs?
Be sure that the organisation you choose to work with can manage any specific requirements you may have. For example, if you are selling a restricted product (e.g. insurance policies), it is essential that any agreed script must be strictly adhered to, or you could leave yourself open to legal action if the product is missold.
Make Sure The Costs Are Clear
Before making a commitment, ensure that you understand exactly what is included in your package, what the likely costs are, and what is expected both from the telemarketing company and from your own organisation. That way everything is totally clear to everyone involved.
This is particularly important to SMEs looking for telemarketing companies and who may not have the disposable cash-flow of larger enterprises.