If you are considering using telemarketing to boost your business growth, you may be wondering what the advantages are of this popular marketing method are. You can expect to see a variety of benefits that give you an edge in different parts of your business.
To help you decide whether it is the right form of marketing for your business, below is a list of advantages that telemarketing can provide, along with an explanation of each.
The Advantages of Telemarketing
Hiring a team of telemarketers to work on your behalf can be cost-effective for SMEs that do not have their own sales team. Campaigns can be small initially, if required, and fast completion helps you to gauge whether telemarketing suits your particular business.
Many telemarketing companies offer pay-per-appointment/lead pricing structures, allowing their clients to control costs and providing a clear indication of campaign success or failure. Some companies also offer a money-back guarantee if a certain percentage of conversions is not achieved during a campaign, and this provides reassurance to clients that a minimum return on investment is guaranteed.
Immediate feedback on products/services
Telemarketing offers you the opportunity to immediately gauge interest in your product or service, and provides valuable feedback from your target market. This can give you an edge over your competitors by quickly responding to customer needs.
Enhanced customer service is often the only way to differentiate yourself from your competitors, and is valued by consumers who remain loyal to companies that understand their needs. Telemarketing allows you to create a rapport with your customers, and to provide a personal service catering specifically to their requirements.
Call rates are significantly increased using the services of a telemarketing agency, increasing the efficiency of your marketing efforts and boosting sales. You can extend your business reach by contacting potential customers around the world, and expanding your business on a global scale if desired.
Campaigns can be arranged whereby an entire team of telemarketers work on your behalf, a result which would be very difficult to achieve with any other method of marketing. The cost of in-person sales visits is also reduced, saving you both money and time to allocate to other core areas of your business.
Generation of a brand new customer base
Sales lead generation and appointment setting are core telemarketing services that can result quickly build a new customer/client base. This allows you and your staff to concentrate on closing sales and retaining new custom, growing your business in a manageable way.
The danger of overtrading is ever-present for small and medium sized businesses, and this threat can be reduced using scalable telemarketing campaigns that control the uptake of your services or purchase of your products.
Appointments with key executives and decision makers within your target audience can be arranged, so that all you have to do is impress them at each meeting. Cold-calling is difficult for a lot of people, and using trained telemarketers to carry out this process can reduce some of the associated stress of attracting new clients.
Sell to existing and new customers
Existing customers who may not have bought your products or services for some time can be ‘reactivated’ using persuasive telemarketing methods and special offers. Understanding why they have not used your services or products consistently is key to engaging them, and this is instantly achievable with telemarketing.
Existing customers are likely to respond well to a gentle reminder of your existence, and may play a significant part in boosting overall sales growth. By finding out a little more about their needs, you can build a more fruitful relationship in the future, using social media marketing alongside telemarketing.
Building of brand awareness
Even if you only reach the voicemail of potential clients, this offers the opportunity to get your business name heard by a large number of people in a short time. Recipients may listen to enough of the message to hear the name of your company, and will recognise it in the future, whether you carry out another telemarketing campaign or via other channels such as social media.
The ‘Rule of Seven’ marketing maxim states that consumers need to hear about new products and services at least seven times before they are ready to make a purchase, and telemarketing contributes to number.
Expertise of trained, experienced telemarketers
Cold calling is not everyone’s forte, and being able to use the knowledge and expertise of a trained telemarketing team not only allows you to focus on your own strengths, but also provides reassurance that your target audience is being contacted by people who know how to convert them into customers, using the right tone of voice and approach.
This frees up your time to concentrate on improving customer service, developing new products, or simply fulfilling orders and answering queries.
One of the biggest advantages of telemarketing is the fact that campaign results can be analysed, reported upon and measured, to provide a detailed picture of how successful the campaign has been. Additionally, an insight is provided into which methods are most effective, whether using a pre-scripted speech or a more conversational style works best with your particular target audience.
This valuable information can be used to increase success rates for future campaigns, allowing business owners to decide whether or not to include telemarketing in their strategic plans for business growth.
As can be seen from the advantages listed above, telemarketing is a measurable, efficient and flexible way to market your business, putting your name in front of a tightly defined target audience already identified as potentially needing your products or services.
A well-executed telemarketing campaign can significantly boost your business profile, turnover, and ultimately your bottom line.
If you would like more help to find the best telemarketing services for your business, all you need to do is fill out the form at the top of this page. Expert Market UK will be able to compare rates and services from top companies to narrow down your search.