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Telemarketing Data Cleansing - Expert Guide 2017

Database Cleaning Services

The world of telesales is fast-paced and ever-changing. In this always evolving market it is essential to stay ahead of the game if your company stands any chance of success. Falling behind or losing promising sales leads due to old data simply isn’t acceptable.

Telemarketing data cleansing is an extremely efficient method of ensuring that your business sales contacts are up to date. You need to be able to reach existing and potential leads and customers, whilst also staying abreast of any changes within the companies you trade with.

In the highly competitive business arena, other companies will quickly move to a new supplier so you need to be able to establish, and, more importantly, maintain valuable contacts and leads.

Clean data improves conversion rates

What is telemarketing data cleansing?

In order for outbound telemarketing campaigns to be effective, you need an accurate and comprehensive call list. Remarkably, it only takes two years for more than half of a contact database to become out of date and completely useless.

With contacts moving roles or companies, businesses changing their focus or direction and the ever-changing world of communication, your old leads and contacts may become hopelessly out of date very quickly. Even worse, they may have decided that they prefer not to be called! So you need to know where you stand with them.

Telemarketing data cleansing is the process in which your contact list is examined, updated and de-duplicated. Database services are often outsourced to a company that specialises in telemarketing and who can contact each lead on your call list in order to update the details you currently hold. Generally, telemarketing data cleansing:

  • Checks that prospects’ postal and email addresses are correct and current, along with telephone numbers
  • Clarifies the names, positions and job titles of any key decision makers for the companies you trade with
  • Sources additional contact names and identifies other key decision makers
  • Ensures no contact is duplicated within your call list

How can businesses make use of data cleansing?

Are you finding that your business’ productivity is being affected by bounced or returned emails, or that key contacts have moved companies or roles? If so, then you need to take a closer look at your database of contacts.

Not being able to reach key decision makers in the companies you want to do business with can have a huge impact on your own company’s success – including lost business, falling profits and ineffective telephone campaigns.

Companies can significantly profit from data cleansing services to ensure that their own lead generating services are kept up to date and at optimum efficiency. By keeping all lead generation marketing information relevant and current, you are ensuring that your business stands the best chance of being able to contact the best people to speak to when organising business to business sales.

Outsourcing database cleaning is often the most cost and time efficient solution, as companies that provide this service can get your database up to date quickly and even add valuable contacts to your marketing list.

Better quality leads improve profits

What are the benefits of telemarketing data cleansing?

The advantages of database cleansing to businesses are priceless. In the sales industry, you are only going to be able to succeed if you can contact the decision makers and relevant contacts who have the authority to decide whether or not to invest in your services.

Data cleansing ensures that this will be the case and, therefore, the benefits of investing in this telemarketing service are essential to the survival of your B2B sales company.

Those that offer database cleansing services also rid your contact list of any duplicate contact details. This ensures that the same people are not bombarded with multiple marketing calls or emails during the same campaign; thus saving your company time and resources.

Database cleansing can also increase lead generation and result in extra key decision makers and relevant personnel being added to your contact list; increasing your chances or a successful marketing campaign.

Top 3 Suggested Data Cleansing companies

BMG Marketing

BMG Marketing believe that telemarketing is an essential marketing tool no matter what industry it is that you operate in. They specialise in providing a telemarketing service, which includes lead and appointment generation, list building and database cleansing and development.

Based in Hertfordshire, BMG Marketing is one the biggest telemarketing companies in the UK and they will work closely with you to develop a bespoke telemarketing strategy that suits you and your business.

4Marketing

4Marketing are devoted to creating new business opportunities and data cleansing is just one of the services they offer. The company also pride themselves on their ability to generate leads and arrange appointments through their innovative and flexible way of working. 100% focused on quality over quantity; 4Marketing are a fantastic company to which you can outsource your telemarketing needs.

Inspired Telemarketing

The team at Inspired Telemarketing offer an experienced telemarketing service to help your business grow. As well as database cleansing services, they also provide lead generation, appointment making and advertisement of your business.

Inspired Telemarketing offers a comprehensive outsourced marketing and lead generation service that allow your sales team to spend less time on the phone and more time in the field.

Next Steps

Don’t let your company’s contact lists go cold and stale - find a reliable company to outsource your telemarketing data cleansing too and keep your contact lists maintained and updated.

Expert Market works with leading telemarketing agencies, who won’t let old data ruin your chances of success. Fill in the form at the top of the page and compare suppliers today.